SoTech (Social Technologies) is a Houston marketing and advertising agency that helps service businesses grow by combining strategy with technology. As a full-service Houston marketing agency, we build the websites, SEO, and automation that bring customers in — and as an advertising agency, we run the Google and Meta campaigns that fill your pipeline with qualified leads. One team, one integrated system, where strategy meets technology.
We offer seven core services that work together as one growth system — not seven disconnected line items. Each is built and run in-house from our Houston base.
Not sure which you need? Browse all services or tell us your goals and we'll point you to the right starting place.
Plenty of Houston agencies will sell you a service. We build systems that produce outcomes — and we're transparent about how.
By the numbers, our team brings:
The terms get used interchangeably, but they describe different scopes. An advertising agency focuses on paid media — creating and running ads on platforms like Google and Meta to drive immediate traffic and leads. A marketing agency takes a broader view: it covers your website, SEO, content, automation, and analytics in addition to (or instead of) paid ads.
SoTech does both. We can run your advertising as a standalone engagement, or fold it into a complete marketing system where ads, SEO, your CRM, and automation reinforce each other. SEO and ads bring people in, your CRM captures them, automation nurtures them, and your team closes the deal — that's the advantage of having your marketing and advertising handled by one connected team instead of stitching together separate vendors.
A Houston marketing agency helps local businesses attract and convert customers. At SoTech, that means building your website, running SEO so you rank locally and in AI search, managing paid ad campaigns, setting up your CRM and automations, connecting your tools, and tracking what's working — strategy plus the technical implementation behind it.
An advertising agency focuses on paid media — creating and running ads on platforms like Google and Meta. A marketing agency takes a broader view that covers your website, SEO, content, automation, and analytics in addition to paid ads. SoTech does both, either as standalone work or as one integrated system.
It depends on scope. For paid advertising, we typically recommend starting with $1,500–$3,000/month in ad spend plus management fees. Other services — websites, SEO, CRM setup, automation — are scoped to your goals. Tell us what you're trying to achieve and we'll give you an honest, specific estimate.
Yes. We offer seven core services — websites and landing pages, SEO, paid advertising, CRM setup and automations, integrations, tracking and analytics, and AI for marketing — that work together as one growth system rather than disconnected line items.
We're based in Houston, TX, and serve the Houston metro, but we also work with businesses across Dallas–Fort Worth, Austin, and San Antonio.
You can hire us for advertising alone. We run Google and Meta campaigns with offer and funnel design, landing pages, and full conversion tracking as a standalone engagement — or as part of a broader marketing system if you want ads, SEO, and automation working together.
SEO typically takes 3–6 months for significant ranking improvements, though some gains come sooner. Paid advertising works faster — it can generate leads within days, with optimization improving results over the following weeks.
That's a core part of how we work. We use Generative Engine Optimization (GEO) so your business gets surfaced and cited by AI assistants like ChatGPT, Perplexity, and Google AI Overviews — not just ranked in traditional search results.
Whether you need a marketing partner, an advertising agency, or both, tell us what you're trying to grow and we'll show you exactly how we'd get there.