Houston, TX · 5.0★ on Google
Houston Marketing & Advertising Agency
SoTech (Social Technologies) is a Houston digital marketing and advertising agency that helps service businesses grow by combining strategy with technology. As a full-service Houston marketing agency, we build the websites, SEO, and automation that bring customers in — and as an advertising agency, we run the Google and Meta campaigns that fill your pipeline with qualified leads. One team, one integrated system, where strategy meets technology.
What We Do
We offer seven core services that work together as one growth system — not seven disconnected line items. Each is built and run in-house from our Houston base.
- Websites & Landing Pages — Custom, mobile-first sites and high-converting landing pages built for speed (90+ PageSpeed) and results.
- SEO — Local, on-page, technical, and content SEO — plus Generative Engine Optimization so you get found in AI search, not just Google.
- Paid Advertising — Google and Meta ad campaigns with offer and funnel design, dedicated landing pages, and full conversion tracking.
- CRM Setup + Automations — CRM, pipelines, and SMS/email automations on our white-label MAP that turn leads into customers on autopilot.
- Integrations — Webhooks, APIs, and no-code workflows that connect your marketing tools, CRM, and business systems.
- Tracking, Analytics & Reporting — GA4, GTM, and conversion tracking with dashboards and reporting so you know what's actually working.
- AI for Marketing — AI-powered workflows to automate content, analyze data, and enhance customer interactions.
Not sure which you need? Browse all services or tell us your goals and we'll point you to the right starting place.
Why SoTech
Plenty of Houston agencies will sell you a service. We build systems that produce outcomes — and we're transparent about how.
- 5.0★ on Google. Our reputation is verified by real client reviews, not self-reported claims.
- Houston-based. We're a local marketing agency rooted in Houston, TX, serving businesses here and across the state.
- Marketing and technology under one roof. Most agencies do strategy or implementation. We do both — the campaign and the CRM, the ad and the automation that follows the click.
- Built for AI search. We don't just rank you on Google; we use Generative Engine Optimization (GEO) so your business gets surfaced and cited by ChatGPT, Perplexity, Google AI Overviews, and other AI assistants.
- Transparent by default. Clear scope, honest expectations, and reporting that shows what's working and what isn't.
By the numbers, our team brings:
- 50+ clients served
- 200+ projects delivered
- 10+ years of combined experience
- 95% client retention
Houston businesses we've grown
Three Houston businesses we work with. Each story is on our site, with the work behind it.
- Garden Montessori SchoolsEducation · five Houston campuses
From about 1,200 website visitors in 2024 to 16,000 in 2025, and more than 300 new-family inquiries in a year. Websites, a CRM, SEO and paid media, built and run by SoTech.
Read the client story - CVCHÉRestaurant · Houston's Galleria
A health-forward Peruvian kitchen: brand, website, online ordering and social, built to match the food.
See the work - WashMaxxLocal services · three Houston locations
A modern site in English and Spanish, and a content library that keeps growing every month.
See the work
Prices are public: see what each service costs.
Marketing Agency vs. Advertising Agency: What's the Difference?
The terms get used interchangeably, but they describe different scopes. An advertising agency focuses on paid media — creating and running ads on platforms like Google and Meta to drive immediate traffic and leads. A marketing agency takes a broader view: it covers your website, SEO, content, automation, and analytics in addition to (or instead of) paid ads.
SoTech does both. We can run your advertising as a standalone engagement, or fold it into a complete marketing system where ads, SEO, your CRM, and automation reinforce each other. SEO and ads bring people in, your CRM captures them, automation nurtures them, and your team closes the deal — that's the advantage of having your marketing and advertising handled by one connected team instead of stitching together separate vendors.
Frequently asked questions
What does a Houston marketing agency do?
A Houston marketing agency helps local businesses attract and convert customers. At SoTech, that means building your website, running SEO so you rank locally and in AI search, managing paid ad campaigns, setting up your CRM and automations, connecting your tools, and tracking what's working — strategy plus the technical implementation behind it.
What's the difference between a marketing agency and an advertising agency?
An advertising agency focuses on paid media — creating and running ads on platforms like Google and Meta. A marketing agency takes a broader view that covers your website, SEO, content, automation, and analytics in addition to paid ads. SoTech does both, either as standalone work or as one integrated system.
How much does a marketing agency cost in Houston?
It depends on scope, and our prices are public. SEO plans run from $800 to $3,000 a month. For paid ads, our fee is 25% of your ad budget with an $800 a month minimum, and your ad spend goes straight to Google and Meta; we recommend starting around $3,000 a month in ads. Social media and content start at $1,000 a month. Websites, CRM setup and automation are scoped to your goals. Every price is on our pricing page, and we'll give you an honest, specific estimate for yours.
How do I choose a marketing agency in Houston?
Ask four questions. Can they show results for a business like yours, with numbers? Do they publish their prices? Does their own team do the work? And how will you know it is working? Our answers: the Houston client results on this page, prices on our pricing page, an in-house team in Houston, and a client platform where you see your analytics and requests live.
Where is SoTech's Houston office?
825 Town and Country Lane, Suite 1200, Houston, TX 77024. Call us at (239) 376-8324, or book a call online.
Is SoTech a full-service agency?
Yes. We offer seven core services — websites and landing pages, SEO, paid advertising, CRM setup and automations, integrations, tracking and analytics, and AI for marketing — that work together as one growth system rather than disconnected line items.
Do you only work with Houston businesses?
We're based in Houston, TX, and serve the Houston metro, but we also work with businesses across Dallas–Fort Worth, Austin, and San Antonio.
Can you handle just advertising, or do I have to buy everything?
You can hire us for advertising alone. We run Google and Meta campaigns with offer and funnel design, landing pages, and full conversion tracking as a standalone engagement — or as part of a broader marketing system if you want ads, SEO, and automation working together.
How long until I see results from SEO?
SEO typically takes 3–6 months for significant ranking improvements, though some gains come sooner. Paid advertising works faster — it can generate leads within days, with optimization improving results over the following weeks.
Will I get found in AI search like ChatGPT and Google AI Overviews?
That's a core part of how we work. We use Generative Engine Optimization (GEO) so your business gets surfaced and cited by AI assistants like ChatGPT, Perplexity, and Google AI Overviews — not just ranked in traditional search results.
Our Houston office
Ready to grow?
Whether you need a marketing partner, an advertising agency, or both, tell us what you're trying to grow and we'll show you exactly how we'd get there.