SoTech (Social Technologies) is a Houston marketing technology agency — helping service businesses grow through custom websites, SEO, paid advertising, CRM automation, and AI-powered marketing systems.
Full-service marketing technology solutions designed for growing businesses.
One integrated system. SEO and ads bring them in, your CRM captures them, automation nurtures them, and your team closes the deal.
We deliver outcomes, not just services.
Strategic marketing that attracts and converts customers. From SEO to paid ads to automation, we build systems that drive growth.
Streamline operations with integrated tools and automation. Spend less time on manual tasks and more time on what matters.
Leverage AI to work smarter. From content creation to data analysis, we help you harness the latest technology.
“Absolutely stellar service! Their web development team transformed our site, and the process was seamless and enjoyable.”
Camara Moriba
What gets built, who it gets built for, and where AI does the work.
Most growing service businesses end up with a website from one vendor, ads from another, a CRM someone set up years ago, and analytics nobody trusts. Each piece works on its own and none of them talk to each other, so nobody can say which marketing spend actually produced a customer.
SoTech builds the whole chain as one system. The website is designed to convert the traffic SEO and paid ads bring in. Every form on it writes into the CRM. Automation follows up while the lead is still warm, and tracking ties the closed deal back to the campaign that started it. That is why the services on this page are listed together rather than sold separately.
SoTech is based in Houston and works with service businesses across Texas: the Houston metro, Dallas–Fort Worth, the Austin metro, and San Antonio. It builds for healthcare practices, law firms, home and property services, contractors, fitness studios, real estate, automotive, financial services, and e-commerce brands.
Local search is a large part of that work. A Houston medical practice and a Katy HVAC contractor compete in different search markets, with different customer behavior, so the service pages for each city and industry are written separately rather than templated from one another.
AI is used where it compounds: generating and testing ad creative, drafting and refreshing content at a pace a small team could not sustain manually, summarizing analytics, and running the follow-up sequences that would otherwise depend on somebody remembering to call back.
Strategy, positioning, and the decision about what to spend money on stay human. The same applies to how this site is built for AI search. Structured data, a curated llms.txt, and a Markdown version of every page all exist so that assistants like ChatGPT, Claude, Perplexity, and Google's AI Overviews can describe SoTech accurately rather than guessing.
SoTech (Social Technologies) is a Houston-based marketing technology agency that helps service businesses grow through custom websites, SEO, paid advertising, CRM automation, integrations, analytics, and AI-powered marketing systems. Its tagline is "Where Strategy Meets Technology."
SoTech combines marketing strategy with technical implementation — custom websites and landing pages, SEO and Generative Engine Optimization (GEO), Google and Meta paid advertising, CRM automation in The Map and HubSpot, integrations, tracking and analytics, and AI-powered marketing systems for service businesses.
SoTech is based in Houston, TX, at 825 Town and Country Lane, Suite 1200, Houston, TX 77024. It is a Houston marketing technology agency rated 5.0★ on Google.
SoTech serves Texas metros: the Houston metro, Dallas–Fort Worth, the Austin metro, and San Antonio — covering cities such as The Woodlands, Katy, Sugar Land, Pearland, Plano, Frisco, and Round Rock.
Yes. The brand name is SoTech (short) or Social Technologies (long) — they refer to the same Houston marketing technology agency. The canonical domain is thesocialtech.net, but "The Social Tech" is only the domain, not the brand name.
You can reach SoTech by phone at (239) 376-8324 or by email at info@thesocialtech.net, or request a discovery call through the contact page at thesocialtech.net/contact.
Let's talk about your goals and how we can help you achieve them.
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