Financial services marketing measurement requires compliance awareness. We implement tracking that shows marketing ROI while respecting data handling requirements.
Financial services analytics must balance measurement needs with regulatory requirements. We build tracking systems that show what's working within appropriate boundaries.
Financial services firms need marketing accountability but face data handling restrictions. Analytics must provide insight for optimization while maintaining compliance with industry regulations.
Compliance restrictions limiting certain tracking approaches
Long sales cycles for major financial decisions
Client value making lead quality critical
Multi-touch journeys before client engagement
Compliance-aware tracking architecture
Lead quality analysis by source and campaign
Client acquisition cost by channel
Long-cycle attribution for considered purchases
Appointment and consultation request tracking on advisor websites
Call tracking connecting inquiries to marketing sources
CRM integration for full-funnel attribution
Client value tracking by acquisition source
Google Analytics 4 and Tag Manager configured for accurate tracking.
Track form submissions, calls, bookings, and purchases.
Indexing hygiene, search performance, and technical alerts.
Lead to booked to closed reporting with revenue attribution.
Looker Studio dashboards for real-time performance visibility.
Clear acquisition cost by channel
Connected marketing to client acquisition
Let's discuss how we can help your Financial Services business grow.