Real estate marketing success is measured in closings. We implement tracking that connects marketing spend to actual transactions over long consideration cycles.
Real estate analytics must handle long sales cycles. We build measurement systems that track leads captured today through closings months later.
Real estate leads don't convert immediately—they nurture over months. Marketing analytics must track the full journey from first touch through closing, attributing transactions to original sources even when months apart.
Long sales cycles making attribution complex
Multiple touchpoints over extended consideration periods
Both buyer and seller leads requiring different tracking
Offline closings disconnected from online marketing
Long-cycle attribution tracking through to closing
Lead source tracking maintained through nurture
Buyer and seller path differentiation
Transaction attribution connecting closings to marketing
Website conversion tracking for lead capture
CRM integration maintaining source attribution
Closing data import for full-funnel tracking
Cost-per-closing analysis by channel and campaign
Google Analytics 4 and Tag Manager configured for accurate tracking.
Track form submissions, calls, bookings, and purchases.
Indexing hygiene, search performance, and technical alerts.
Lead to booked to closed reporting with revenue attribution.
Looker Studio dashboards for real-time performance visibility.
2.8x ROAS over 12 months
Tracked marketing through to closings
Let's discuss how we can help your Real Estate business grow.