Legal marketing success is measured in retained cases, not clicks. We implement tracking that connects marketing spend to actual signed clients and case values.
Legal analytics must track from first touch through retention. We build measurement systems that show which marketing generates cases worth pursuing—not just phone calls.
Law firm marketing is expensive. Without proper tracking, you can't tell if your $200 CPC keywords generate $50K cases or tire-kickers. Analytics that track through to retention justify or redirect marketing spend.
High CPCs making tracking ROI essential
Long conversion cycles from lead to retained client
Multiple touchpoints before consultation request
Case value variation making lead quality critical
Full-funnel tracking from click to retained client
Call tracking connecting phone intake to ad source
Case value attribution for true marketing ROI
Intake quality scoring by advertising source
Call tracking integrated with intake systems
Website conversion tracking for consultation requests
Offline conversion import tracking retained clients
Cost-per-case analysis by practice area and channel
Google Analytics 4 and Tag Manager configured for accurate tracking.
Track form submissions, calls, bookings, and purchases.
Indexing hygiene, search performance, and technical alerts.
Lead to booked to closed reporting with revenue attribution.
Looker Studio dashboards for real-time performance visibility.
3.2x identified ROAS
Tracked marketing through to case value
Let's discuss how we can help your Legal / Law Firms business grow.