Dealership marketing success is measured in vehicles sold and service revenue. We implement tracking that connects marketing spend to showroom traffic, sales, and service appointments.
Automotive analytics must bridge online research and offline purchase. We build measurement systems that track from digital touchpoints through vehicle delivery.
Car buyers research extensively online before visiting dealerships. Marketing analytics must track the digital journey and connect it to showroom visits and sales—often weeks or months apart.
Long consideration cycles between research and purchase
Online research leading to offline showroom visits
Service marketing separate from sales marketing
Multiple family members involved in vehicle decisions
Website to showroom attribution tracking
Sales data import connecting marketing to deliveries
Service appointment tracking by marketing source
Inventory and VDP performance analysis
Vehicle detail page (VDP) view tracking and engagement
Lead form and chat conversion tracking
Showroom visit attribution through check-in processes
Vehicle sale attribution connecting marketing to delivery
Google Analytics 4 and Tag Manager configured for accurate tracking.
Track form submissions, calls, bookings, and purchases.
Indexing hygiene, search performance, and technical alerts.
Lead to booked to closed reporting with revenue attribution.
Looker Studio dashboards for real-time performance visibility.
Attribution for 340 vehicles/month
Tracked marketing through to vehicle sales
Let's discuss how we can help your Automotive business grow.