Tracking & Analytics in Plano, TX
A Plano law firm spent $12,000/month on marketing across Google Ads, SEO, and referral programs—but couldn't determine which channel produced their best cases. Analytics implementation revealed that 50% of their highest-value cases came from one referral source receiving only 10% of their budget.
Tracking, Analytics & Reporting for Plano Businesses
We build analytics systems that connect Plano marketing spend to actual business outcomes. Not just leads—revenue. Not just traffic—customers. The visibility you need to allocate budget based on real performance data.
Plano's professional businesses can't afford to guess about marketing effectiveness. With higher customer values come higher stakes for budget allocation. Data-driven decisions separate thriving Plano businesses from those wasting spend.
Challenges Plano Businesses Face
Marketing attribution lost in handoffs between marketing and sales systems
High-value Plano clients requiring long nurturing cycles that obscure attribution
Executive pressure for ROI reporting that current analytics can't provide
Multiple marketing channels making true cost-per-acquisition unclear
What You Get
Full-funnel attribution connecting Plano marketing spend to closed revenue
Long-cycle attribution for professional services where decisions take months
Executive dashboards showing CAC, LTV, and ROI—metrics Plano leadership wants
Channel performance clarity revealing true cost-per-acquisition by source
Tracking, Analytics & Reporting Features
GA4 + GTM Setup
Google Analytics 4 and Tag Manager configured for accurate tracking.
Conversion Event Tracking
Track form submissions, calls, bookings, and purchases.
Search Console Monitoring
Indexing hygiene, search performance, and technical alerts.
Funnel Reporting
Lead to booked to closed reporting with revenue attribution.
Dashboards
Looker Studio dashboards for real-time performance visibility.
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Ready for Tracking, Analytics & Reporting in Plano?
Let's discuss how we can help your Plano business grow.