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Home/Services/Tracking, Analytics & Reporting/Irving
Irving, TX

Tracking & Analytics in Irving, TX

An Irving B2B firm invests $10,000/month in marketing. One enterprise contract closes. Was that contract from LinkedIn advertising, an industry conference, or the CEO's golf game? Without attribution, you're guessing—and probably guessing wrong.

Track Irving B2B Marketing ROI
Why Irving

Tracking, Analytics & Reporting for Irving Businesses

We build Irving B2B analytics that trace revenue back to source. Multi-touch attribution across months of touchpoints. Deal-level analysis connecting contracts to campaigns. ROI visibility that justifies (or redirects) marketing investment.

Irving's corporate contracts can take 6-18 months from first touch to closed deal. Standard attribution windows miss this entirely. We build tracking systems designed for the actual B2B reality of long, multi-stakeholder sales processes.

Common Challenges

Challenges Irving Businesses Face

Long attribution windows spanning months between first touch and closed deal

Multiple touchpoints across advertising, content, events, and referrals

Multi-stakeholder buying where different people engage with different channels

Offline influence (conferences, golf, referrals) that doesn't appear in digital tracking

Benefits

What You Get

Extended attribution windows matching Irving B2B sales cycles

Multi-touch models allocating credit across all touchpoints

Account-level analytics showing aggregate engagement across contacts

Offline touchpoint integration capturing conference and referral influences

What We Deliver

Tracking, Analytics & Reporting Features

GA4 + GTM Setup

Google Analytics 4 and Tag Manager configured for accurate tracking.

GA4 + GTM Setup

Conversion Event Tracking

Track form submissions, calls, bookings, and purchases.

Conversion Event Tracking

Search Console Monitoring

Indexing hygiene, search performance, and technical alerts.

Search Console Monitoring

Funnel Reporting

Lead to booked to closed reporting with revenue attribution.

Funnel Reporting

Dashboards

Looker Studio dashboards for real-time performance visibility.

Dashboards
FAQ

Tracking, Analytics & Reporting in Irving: Common Questions

Also Serving

Tracking, Analytics & Reporting Across Texas

Houston Metro

Houston
The Woodlands
Katy
Sugar Land
Pearland

Dallas-Fort Worth

Dallas
Fort Worth
Plano
Frisco
Arlington
McKinney

Austin Metro

Austin
Round Rock

San Antonio

San Antonio
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Other Services in Irving

Websites & Landing Pages

Custom websites and high-converting landing pages built for speed, mobile optimization, and results.

Websites & Landing Pages in Irving

SEO

Comprehensive SEO services to help Houston businesses rank higher and attract more qualified leads.

SEO in Irving

Paid Advertising

Strategic paid campaigns on Google and Meta that generate qualified leads with measurable ROI.

Paid Advertising in Irving

CRM Setup + Automations

CRM setup and marketing automation powered by our MAP that turns leads into customers on autopilot.

CRM Setup + Automations in Irving

Integrations

Seamless connections between your marketing tools, CRM, and business systems.

Integrations in Irving

AI for Marketing

AI-powered workflows and tools to automate content, analyze data, and enhance customer interactions.

AI for Marketing in Irving
Get Started Today

Ready for Tracking, Analytics & Reporting in Irving?

Let's discuss how we can help your Irving business grow.

Track Irving B2B Marketing ROI