Starter
25%of ad spend
- Ad creative and design
- Retargeting
- Location targeting
- Bidding built around conversions
- Analytics and event tracking
- Connects to your CRM
- A/B testing
- Ongoing optimization
- Facebook and Instagram
- LinkedIn, TikTok and more
Paid social
Plans start at $850 a month, plus a one-time setup.
Plans
Growth
20%of ad spend
- Ad creative and design
- Retargeting
- Location targeting
- Bidding built around conversions
- Analytics and event tracking
- Connects to your CRM
- A/B testing
- Ongoing optimization
- Facebook and Instagram
- LinkedIn, TikTok and more
Scale
18%of ad spend
- Ad creative and design
- Retargeting
- Location targeting
- Bidding built around conversions
- Analytics and event tracking
- Connects to your CRM
- A/B testing
- Ongoing optimization
- Facebook and Instagram
- LinkedIn, TikTok and more
Enterprise
15%of ad spend
- Ad creative and design
- Retargeting
- Location targeting
- Bidding built around conversions
- Analytics and event tracking
- Connects to your CRM
- A/B testing
- Ongoing optimization
- Facebook and Instagram
- LinkedIn, TikTok and more
Add-ons
- Online store campaigns+5% management fee and $1,000 setup
Why SoTech
One team
Your ads, search, site and follow-up are run by the same people, so nothing falls between agencies.
You own it all
Your ad accounts, your site and your data stay in your name. If you ever leave, everything leaves with you.
Plain reporting
You see what you spent and what came back, in words you don't need a glossary for.
Compare plans
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Ad creative and design | ||||
| Retargeting | ||||
| Location targeting | ||||
| Conversion-based bidding | ||||
| Analytics and event tracking | ||||
| CRM connection | ||||
| A/B testing | ||||
| Ongoing optimization | ||||
| Platforms | Facebook and Instagram | Facebook and Instagram | Facebook and Instagram | Facebook and Instagram |
| More platforms | LinkedIn, TikTok and more | LinkedIn, TikTok and more | LinkedIn, TikTok and more | LinkedIn, TikTok and more |
| Monthly ad spend | $3,000 to $15,000 | $15,001 to $30,000 | $30,001 to $50,000 | $50,001+ |
Questions
How much should I budget for paid social ads?
Your ad spend goes straight to the platform, and our fee is a share of it, shown in the plans above. The right spend depends on your market and goals; we'll scope it with you on a call.
How long does it take to see results with paid social ads?
Ads start showing as soon as they launch, then get sharper as we learn what works. How fast leads follow depends on your market; we'll set expectations on the first call.
Are paid social ads worth it?
It depends on your goals and where your customers spend their time. We'll tell you plainly on a call whether this channel fits.
Why are paid social ads important?
Your customers scroll every day. Social ads put you in that feed with a message built for them, and keep you in front of people who have already shown interest.