Starter
25%of ad spend
- Google Ads account setup
- Hands-on bid management
- Display ads
- Remarketing to past visitors
- Ongoing ad tests
- Google Analytics
- Ad creative and design
- Conversion tracking
- Connects to your CRM
- Strategy and reporting
Paid search
Plans start at $850 a month, plus a one-time setup.
Plans
Growth
20%of ad spend
- Google Ads account setup
- Hands-on bid management
- Display ads
- Remarketing to past visitors
- Ongoing ad tests
- Google Analytics
- Ad creative and design
- Conversion tracking
- Connects to your CRM
- Strategy and reporting
Scale
18%of ad spend
- Google Ads account setup
- Hands-on bid management
- Display ads
- Remarketing to past visitors
- Ongoing ad tests
- Google Analytics
- Ad creative and design
- Conversion tracking
- Connects to your CRM
- Strategy and reporting
Enterprise
15%of ad spend
- Google Ads account setup
- Hands-on bid management
- Display ads
- Remarketing to past visitors
- Ongoing ad tests
- Google Analytics
- Ad creative and design
- Conversion tracking
- Connects to your CRM
- Strategy and reporting
- Advanced reporting and analytics
Add-ons
- Online store campaigns+5% management fee and $1,000 setup
Why SoTech
One team
Your ads, search, site and follow-up are run by the same people, so nothing falls between agencies.
You own it all
Your ad accounts, your site and your data stay in your name. If you ever leave, everything leaves with you.
Plain reporting
You see what you spent and what came back, in words you don't need a glossary for.
Compare plans
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Google Ads account setup | ||||
| Hands-on bid management | ||||
| Display ads | ||||
| Remarketing | ||||
| Ongoing ad tests | ||||
| Google Analytics | ||||
| Ad creative and design | ||||
| Conversion tracking | ||||
| CRM connection | ||||
| Strategy and reporting | ||||
| Advanced reporting and analytics | – | – | – | |
| Monthly ad spend | $3,000 to $15,000 | $15,001 to $30,000 | $30,001 to $50,000 | $50,001+ |
Questions
How much should I budget for paid search ads?
Your ad spend goes straight to the platform, and our fee is a share of it, shown in the plans above. The right spend depends on your market and goals; we'll scope it with you on a call.
How long does it take to see results with paid search ads?
Ads start showing as soon as they launch, then get sharper as we learn what works. How fast leads follow depends on your market; we'll set expectations on the first call.
Are paid search ads worth it?
It depends on your goals and where your customers spend their time. We'll tell you plainly on a call whether this channel fits.
Why are paid search ads important?
They reach people at the exact moment they're searching for a business like yours, which makes them one of the most direct ways to get calls and form fills.