# Tracking, Analytics & Reporting

> Houston analytics agency: GA4, GTM, server-side tracking, and conversion attribution so you know exactly what is working. Book a free tracking audit.

Source: https://thesocialtech.net/services/tracking-analytics

Measure What Matters

## What is included

### GA4 + GTM Setup

Google Analytics 4 and Tag Manager configured for accurate tracking.

### Conversion Event Tracking

Track form submissions, calls, bookings, and purchases.

### Search Console Monitoring

Indexing hygiene, search performance, and technical alerts.

### Funnel Reporting

Lead to booked to closed reporting with revenue attribution.

### Dashboards

Looker Studio dashboards for real-time performance visibility.

## How the engagement runs

1. **Audit** — Review current tracking setup and identify gaps.
2. **Implement** — Configure GA4, GTM, and conversion tracking.
3. **Dashboard** — Build custom dashboards for your KPIs.
4. **Report** — Monthly or weekly reporting with insights and recommendations.

## Frequently asked questions

### Do I need Google Tag Manager?

GTM makes tracking management much easier and is recommended for most businesses.

### Can you track phone calls?

Yes, with call tracking numbers and proper event configuration.

### How often should I review analytics?

Weekly check-ins and monthly deep-dives are a good cadence.

## Related services

- [Paid Advertising](https://thesocialtech.net/services/paid-advertising) — Strategic paid campaigns on Google and Meta that generate qualified leads with measurable ROI.
- [SEO](https://thesocialtech.net/services/seo) — Comprehensive SEO services to help Houston businesses rank higher and attract more qualified leads.
- [Integrations](https://thesocialtech.net/services/integrations) — Seamless connections between your marketing tools, CRM, and business systems.

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_SoTech (Social Technologies) — Houston marketing technology agency._
Contact: info@thesocialtech.net · (239) 376-8324 · [thesocialtech.net](https://thesocialtech.net/)
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